Paleo - The Making of
"Nature's blueprint for a wholesome life: Embrace the Paleo Way"
"Nature's blueprint for a wholesome life: Embrace the Paleo Way"
The "Paleo: The Making of" campaign highlights the connection between the paleo lifestyle and the raw, natural beauty of Lanzarote, where it was born. The focus is on showcasing the core principles of the paleo lifestyle and how they are inspired by the rugged, untamed landscape of the island. The use of Lanzarote as the backdrop for the campaign emphasizes the connection between the paleo lifestyle and the natural world, showcasing the benefits of living a more primitive, wholesome lifestyle / Creativity & Direction: Nacho Santana
The goal of the campaign is to create an immersive, visually stunning experience that resonates with those who are interested in the paleo lifestyle, and to highlight the importance of embracing the natural world as part of a healthy and fulfilling lifestyle.
La Montaña del Cuervo in Lanzarote was a conscious narrative choice for the paleo training media campaign due to its unique and visually striking location, cultural significance, and challenging environment. These elements helped to create a compelling and impactful story for the campaign, engaging the target audience and reinforcing the message of the campaign.
